Having good work is the most important part of a portfolio but knowing how to present it is almost as crucial as the quality of it.
Having work that is fresh and creative is the most important part of your portfolio. But even the best creative work has to be told in the right way if you want to captivate your audience. Here are a few tips that will help you land the job of your dreams.Nowadays all portfolios are view online. When you send a link to a search whether it’s from a creative director or an HR recruiter you ne to impress them before they see the next one in a long list of candidates.
You have to make every pixel of your portfolio count in building your personal brand.
1. Your profile photo should be distinctive and creative
Just like the photo you would use for a dating profile your bio photo nes to allow you to be instantly recognizable to someone who sees you in person. By this I don’t mean using a passport photo. The best photos are those that show your creativity and personality – these will help whoever sees your bio whether it’s the recruiter or the creative director 8 Tips for Building remember you. You ne to connect your brilliant work with your smiling face.
Make your bio engaging and easy to read
Write in the first person as if you were talking to your best friend. Make it a pleasure to read and make sure it shows your personality. Your employer will want to see how you present yourself to them to get an idea of how you will present yourself to clients. Make sure there are no spelling mistakes. I was at a Creative Lab with Google in New York a while back and they gave me a very interesting insight: bios should be written like tweets. Your whole story in 280 characters. The better the place you want to work at the more portfolios they have to look at. They may have hundrs of portfolios waiting for them so they have little time to look at them. Maybe a tweet is too short but try to keep it under 200 words.
In your work area you have to put featur images that are enticing.
Make it clickable you have to induce the reader to want to see what is behind that image. Just like with a movie trailer you want the creative director reading it to ask themselves “What did they do?” and say “I want to see this work.”
Don’t waste space on crits. The creative director is on your site looking at your portfolio so they already know whose work it is. And since they haven’t seen your work they don’t care yet who you did it with. Instead you can write something interesting about the work to increase their interest in seeing it. Be concise and to the point. All you ne is for them to click.
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Avoid stereotypical student work
If you have a campaign for Nike it better be genius. Don’t be prictable. Avoid typical visual solutions with a logo in the corner and don’t overuse sexual humor. We’ll give you these tips and many more in our courses. Are you looking for a School of advertising creativity in Madrid?
Make each campaign page as concise as possible
This is where you should show the work that 8 Tips for Building Your Creative won you an award and put the crits of your colleagues. Include any additional information that gives the reader a better insight into the campaign. If you have a video make it as short as possible. It is recommend that a case does not last more than 60 seconds especially if it has not won any awards. 30 seconds is better. And even better if you can show your case without a video just with some graphics.
In your personal projects talk about who you are and what you do.
If an agency interviews 10 people they will probably make a first filter in which only 3 people remain. Let’s say that if the quality of the work of those 3 candidates is a tiethey will still have to decide on one. That’s why you should tell them why you fit into their company if you are an interesting person and why and what you 8 Tips for Building are like as a creative and as a person. Personal projects are a great way to show what makes you unique. You can talk about your hobbies and what you are passionate about. A personal project implies that you apply your talent to something that really interests you and that can make your portfolio stand out.
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Why study advertising?
Many choose this career because it is “fun” sometimes it may seem that studying advertising is something easy. This is not true it is a discipline that requires a lot of effort work and perseverance. You have to understand that it is a bh lists profession that covers thousands of disciplines in which you can focus and which you will undoubtly have to continue training throughout your professional career. Keep reading this article and you will be convinc why you have to study advertising.
