Build a brand not a logo! Many businesses overlook the true potential of what a brand can and will accomplish for them, settling for just a logo. So what separates a brand from a logo? Why is the transition from a logo to a brand so difficult? Why do you need a brand, not just a logo?
To cut to the chase, your brand is a key factor in the success of your business . A brand is no longer what we tell customers, it’s what customers tell each other.
For the answer to the question “what is a brand?” start by looking at where the brand lives. So where do brands live? Brands live in people’s minds. They live in the minds of everyone who experiences them: in the minds of employees, investors, the media, and most importantly, customers.
Brands are perceptions.
A brand is a person’s intuition about a product, service, or organization.” , has a similar view: “Brand is the sum total of the ways a person perceives a particular organization.”
To build a great brand, there are three key terms you need to know:
- The Brand : How people perceive your business.
- Branding : the actions you take to build a certain image of your company.
- Brand Identity : The set of tangible brand elements that together create a single brand image.
Let’s look at these concepts in more detail.
What is a brand?
A brand is the emotion that is felt when someone sees, tastes, and interacts with your business at every level. Your brand is the image behind what your business believes and strives to achieve. As a result, your brand becomes your personality, and with that personality comes many associations.
What is branding?
Branding is the act of shaping the way a business, organization, or individual is perceived. While ultimately, it’s really your customers who decide how your brand is perceived, there are certain actions you can take as a business owner to help steer your brand to the right place.
Any steps you take to market your business and its products or services and build your reputation are branding.
Before you make any branding decisions , first think about this: What is the perception you want to give to your customers? What is your brand purpose? Be authentic and really dig into the why of your business. This strategy should help guide your branding decisions.
What is a brand identity?
Your brand identity is more than just its logo. Identity is the visual encapsulation of the deeper truths revealed about your brand in its strategy and positioning.
An effective identity embodies all the characteristics that define your brand, including its personality, promise, and purpose. Your brand identity is its imprint on the world—a meaningful, aesthetic symbol that has the power to communicate the essence of your brand in a visual moment to everyone who experiences it.
The identity or “image” of a company is made up of numerous visual devices:
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- A logo (The symbol of identity and brand)
- Print (letterhead + business card + envelopes, etc.)
- Products & Packaging (Products sold and their packaging)
- Clothing Design (Tangible Clothing Worn by Employees)
- Signage (Interior and exterior design)
- Messages and actions (messages transmitted through indirect or direct modes of communication)
- Other communications (audio, smell, touch, etc.)
- Everything that represents the company.
All of these elements make up an identity and should support the brand as a whole. The logo, however, is the identity of the company and the trademark, all rolled into one identifiable mark. This mark is the avatar and symbol of the company as a whole.
And now ?
Want to go from a logo to a brand? Want a more effective logo, identity? By listening to your vision and values, we can help you shape your brand and enhance your logo and identity to better represent your business and give your customers a controlled perception of your brand.
If you are writing about scientific topics such as health or nutrition, you should cite authoritative scientific sources in that field. When it comes to sensitive topics that require expertise, Google prefers to display content created or reviewed by accredited experts.
For example, an article about a serious illness should be written by a health professional, such as a doctor. An article containing legal advice should be written by someone with a lawyer.
Sometimes it may be enough for such content to be reviewed by an accredited expert, even if it was written by someone who does not have the proper credentials.
Recommendation pages that lack reviews or comments
Google gives an example of a poor quality cooking recipe page that does not contain all the important information on how to make the recipe.
They also specifically mention the lack of reviews or comments, which are often expected to be included on recipe pages.
Having an industry email list is essential for companies looking to reach out to particular market niches. By facilitating customized communication, it raises industry email list conversion rates and increases engagement. Companies may effectively sell their products and services and build stronger client relationships by customizing their messaging for different industries.
The lack of these features makes it difficult for users to determine whether the recipe is good or not.
Q&A pages with wrong answers
It is unfortunate when a Q&A page contains useless answers that do not really answer the question asked.
The purpose of Q&A pages is to answer questions. If there is only one question, with no answers or wrong answers, then it is rightly considered poor quality.
It’s also bad when these types of sites have ads that blend in with the content and are difficult to distinguish from genuine responses.
Duplicate main content
Google doesn’t like pages at all whose main content is copied from another source, without original content or added value.
These types of pages will receive the lowest quality score, even if the page gives credit to another source.
However, this does not include content that is properly syndicated from trusted sources such as Reuters or the Associated Press.
It’s worth noting, though, that this doesn’t necessarily mean that duplicate content will hurt your site’s traffic. It just means that Google will prefer to display the original source of the content in search results rather than your page.
Automatically generated main content
The lowest score is given to pages whose content is clearly generated automatically, without any manual processing.
This includes pages where all content is scraped from APIs or
Content is blocked or inaccessible
If the user cannot access the main content because of ads, interstitials or pop-ups, then the page will get the lowest quality score.
This includes interstices that redirect the user off the is outbound marketing still worth it? page, as well as ads that cover the main content as you scroll down the page.
Pages that have poor functionality and make it difficult or impossible to consume the content are also classified as low quality.
Abandoned, hacked or spammed pages
Google doesn’t want to show abandoned websites that don’t serve their purpose because they weren’t maintained.
This includes websites using old code that doesn’t work on newer browsers.
They also don’t want to show websites that have aero leads been hacked, spammed, or otherwise modified without the permission of the website owners. But no wonder!
It is important to monitor old forum pages and comments sections to ensure they do not accumulate spam over time.
Pages that encourage violence
Nothing surprising here, but it still note that “lower” quality pages include those that encourage or incite any type of harm or violence towards oneself or others, including mental, emotional or physical harm.
Malicious pages
Of course, Google hates pages that have harmful intentions, such as scams, frauds, phishing sites, and sites that distribute malware.
Inaccurate content
Google wants to provide factual and accurate search results.
Content that is clearly inaccurate (such as deliberately fake news) will receive the lowest quality score.
Content that contradicts a well-established consensus
If you’re writing about important YMYL topics like health, simply contradicting the well-established expert consensus may be enough to warrant the lowest quality rating.
Google encourages quality raters to consult trusted sources to verify what the expert consensus is.
Conspiracy theories
This includes websites that impersonate other websites or individuals, or that make false statements about the site’s ownership or purpose.
A deceptive design
Deceptively designed sites are design to deliberately mislead users into taking actions that will benefit the site owner.
This includes pages that disguise ads as main content or have ads that look like navigation links.
If users have difficulty distinguishing ads from other content, it will consider highly misleading.
Main content stuffed with keywords
Google is allergic to texts stuffed with keywords.
Never add keywords to your content just for SEO purposes. They include naturally. The text write for users, not for search engines.
36. Request for sensitive personal data
Unintelligible content
If a page has main content that looks like gibberish (complete nonsense), it will receive the “lowest” quality score.
Misleading features
Google doesn’t like misleading ads like fake friend requests, fake download buttons, or fake price alerts.
If you use these types of features on your website, then definitely don’t expect to get much traffic from search engines.
39. Pages with no main content
Pages that do not contain any primary content are classified as lower quality for obvious reasons.
If you have a lot of these pages on your site, you can add content to them, remove them, or remove them from Google’s index with the noindex meta tag.
Add your site to Google Search Console and check the coverage report, especially the “indexed but not submitted” report. Visit all the pages in this list to make sure none are empty.
