The need for digital transformation (DX) in the cosmetics industry is growing due to major changes in customer preferences and purchasing behavior. Cosmetics are used to meet the needs of “wanting to be beautiful” and “wanting to observe digital transformation socially appropriate manners.” With the spread of the Internet, customers can now search for the products and services they want based on their interests. There is also a growing trend of considering products based on information from influencers and word of mouth.
Furthermore, as the online world continues to grow, the cosmetics industry has begun to offer online services that improve customer experience. A typical example is a service that allows customers to virtually see what they will look like with makeup on. In addition, with the introduction of AI, technology has been developed to diagnose skin type from photos. As the use of such digital technologies advances, the cosmetics industry faces a growing risk of falling behind its competitors if it does not tackle digital transformation.
Unless companies fundamentally reconsider not only their sales and marketing but also their business strategies, they will not be able to meet customer needs. Digital transformation has become an issue that the cosmetics industry must address as soon as possible.
What is DX neede in the cosmetics industry?
Digital transformation (DX) is being implemente in various industries from various angles, such as creating new services, improving manufacturing efficiency, and improving customer experience. Here, we will explain the particularly important points for DX strategies in the cosmetics industry.
The impact and characteristics of DX implementation vary by industry. For details on examples in other industries, please refer to this article.
Improving customer experience is a key element in the cosmetics industry. Trends in the cosmetics industry change rapidly, and can even be completely revampe by the influence of influencers. It is important to improve customer experience by capturing customer needs, selecting and proactively incorporating the necessary services, or developing services that other companies do not offer.
In recent years, the demand for telegram database online services has been increasing. Services that allow you to virtually try on makeup or have your skin diagnose without having to go to a physical store are popular. In the cosmetics industry, it is important to develop a strategy that takes into account such needs.
Improve customer experience
In the cosmetics industry, personalization is an wordpress checklist: essential elements for your website important point that also relates to customer experience. The reasons for using cosmetics vary from person to person. Even if the purpose is to become beautiful, the goal of each person is different. People who have problems such as dry skin, sensitive skin, or oily skin also have a nee to find the best cosmetics for themselves, so it is important to be able to provide “cosmetics made for you.”
Online skin diagnosis services and video call counseling services are being adopte as part of digital transformation. Personalization is accelerating with the use of AI, so it is important to also consider automation when considering it.
communication
Improving communication methods is important for digital transformation in the cosmetics industry. If customer satisfaction improves, there is a higher chance that they will become repeat customers and continue to use the company’s cosmetics. You can also expect them to post positive reviews on social media and promote the company’s cosmetics. In the cosmetics industry, placing emphasis on communication with customers and maximizing customer satisfaction is effective.
Examples of digital transformation in the cosmetics industry
In the cosmetics industry, there are many cases where major companies and venture companies are working on DX (digital transformation). Here, we will introduce some particularly unique and successful cases of DX in the cosmetics industry.
Kose Provision Co., Ltd.
Kose Provision Co., Ltd. has introduce brazil data online counseling at its DECORTÉ online boutique. The “Personal Beauty Concierge” is a service that allows customers to easily discuss their concerns with a dedicate consultant.
Chat counseling, which does not require a reservation, allows you to use text-base methods to help you choose products and discuss skin problems. Video counseling, which requires a reservation, allows you to receive a lecture while having your skin examine via video call.
