Nestlé , one of the main companies in the food sector, announces that in mid-2023 it will stop broadcasting advertising on sweets and sugary drinks aimed at children under 16 years of age on television and the internet, including social networks, starting July 1, 2023, in all markets where the company operates. With this new decision, Nestlé will not be able to promote products such as biscuits, sugar, chocolates, drinks with added sugars and ice cream to children under 13 years of age.
Nestlé For Healthier Kids
Nestlé highlights that since 2017 it has managed to reduce added sugars in its products by 5.1%. This initiative, and the decision to stop top industry data promoting this type of products to children under 16 years of age, is linked to the Nestlé For Healthier Kids program , which, as Nestlé points out, has made more than 80 million children better aware of good nutrition and healthy lifestyles. of healthy life. Several countries, including Spain , have a law in force that prohibits this type of advertisement, but the company has voluntarily adopted this measure regarding advertising.
Nestlé is one of the first food and beverage companies
Voluntarily adopt such strict standards ,” the company noted when announcing this new marketing policy. In the United States, several BM Lists companies have chosen to stop promoting these types of products to consumers under 13 years of age, except for those that meet self-regulated criteria in the sector of advertising of foods and beverages for children. Additionally, Nestlé undertakes not to request or collect information about minors, and will only collaborate with influencers who are over 18 years old.