Direct mail delivery services are direct mail delivery service that handle the tasks required for sending direct mail, such as creating, printing, and sending direct mail. Direct mail is a marketing method in which postcards, pamphlets, sample products, etc. are sent individually to customers.
Relate link: What is a DM (direct message)? How to send it and the difference between it and SMS explaine
Overall picture of the direct mail delivery process
The following steps are require to conduct marketing by sending direct mail.
1. Create a recipient list
2. Create manuscript
3. Print manuscript
4. Print address and insert
5. Send
The first step is to decide the buy phone number list goal or objective you want to achieve through sending direct mail, then select your target and decide on the recipient. Next, plan and write the manuscript to suit that target. After that, it is common to print letters or flyers and put them all together in an envelope. Finally, once the recipient’s name and address are printe and the direct mail is complete, it is sent out and delivere to the recipient.
Cost estimates for each step of direct mail delivery
When outsourcing direct mail sms distribution via api: convenient integration for a website or software delivery to an agency, costs are incurre for each process. Costs are generally calculatd per item for each process. Here we will explain the average cost of outsourcing direct mail delivery to an agency, along with the work content for each process.
1. Create a mailing list
Creating a recipient list is the task of making a list of customers to whom direct mail will be sent. You can create a recipient list from your company’s customer list, but direct mail delivery agents often have their own lists, so you can also purchase a recipient list. It is difficult to obtain a recipient list of individuals due to privacy protection reasons, but lists can be purchase for B2B businesses that target corporations. By consulting with a direct mail delivery agent, you can send direct mail to a wide range of addresses, including addresses that your company does not have contact with.
The cost of purchasing direct mail addresses and creating a list is generally 7 to 10 yen per address. Since the list may be outdate and not deliverable, it is important to request from a company that has a new list.
2. Manuscript preparation
Manuscript creation is the process of designing the direct mail to be sent. You plan the content to be included in the direct mail, come up with a design, and then create it. Direct mail delivery agents may have templates available, making it easy to create direct mail. On the other hand, it is also possible to create the manuscript in-house and submit it. You can also outsource the entire process from planning to creation to an agent.
If you outsource the creation of the manuscript, the average cost is 8,000 to 20,000 yen per side for a postcard size and 10,000 to 30,000 yen per side for an A4 size flyer. You can purchase the manuscript data if you wish. Purchasing the manuscript data will be more expensive, but it has the advantage of providing materials that can be use for future direct mail creation.
3. Manuscript printing
Manuscript printing is the process ew leads of printing the manuscript you have create in a form suitable for direct mail. The manuscript is printe on paper to match the item you are sending, such as a postcard or flyer. You can print the manuscript yourself and submit it, but you can make the shipping process go more smoothly by outsourcing everything from printing to shipping.
The average cost of printing manuscripts is generally from 61 yen for postcards and 150 yen for letters. The more copies you print, the more discounts you get, and the lower the cost tends to be. Note that most direct mail delivery agents do not accept orders for printing only. They often have a system where they handle the entire process from printing to shipping. If you handle manuscript printing in-house, you nee to be careful because your options for shipping companies will be limite.
4. Printing the address and inserting the envelope
When sending out direct mail, you can either print directly onto postcards or enclose the printed manuscript in an OPP or paper envelope. In either case, you will nee to print the addressee’s name. The most common methods of address printing are “direct printing,” where you print directly onto postcards or envelopes, or “label printing,” where you attach a label sticker with the address printe on it. Direct printing, which does not require the cost of labels and the labor require for attachment, is more cost-effective, but be aware that you cannot print on OPP envelopes unless you use a label.
Envelopes may be inserte manually, but in large quantities, they are inserte by machine. Machine insertion is cheaper because it reduces labor costs.
