In the apparel industry, digital transformation is being actively promoted with the aim of solving problems and gaining a competitive edge. However, there are many challenges in promoting and some companies may be slow to get starte on the initiative. In the apparel industry, offers opportunities to create new value and improve business efficiency, so it is important to approach the issue in a positive manner. In this article, we will introduce the benefits of advancing digital transformation base on examples of digital transformation initiatives in the apparel industry.
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What is DX in the apparel industry?
DX in the apparel industry refers to efforts to use digital technology tailore to the characteristics of the apparel industry to help companies gain a competitive edge. Provide valuable products and services, and improve operations. DX refers to measures that bring about change through digitalization and enable companies to use their strengths to continuously create value.
In the apparel industry, there is a nee to respond to changes in customer needs for apparel products and the diversification of services. And to develop brands that are chosen by customers and improve services. With an increasing number of people preferring online and contactless services. There is a growing nee to respond to needs from a multifacete perspective.
Since new entrants are entering the whatsapp number database apparel industry, a differentiation strategy for products and services is also important. DX is becoming an essential initiative for companies to remain competitive in the apparel industry.
Digital transformation challenges in the apparel industry
There are issues that nee to be resolve in order to realize digital transformation in the apparel industry. Here we will explain the factors that are hindering digital transformation.
Sales and customer service are highly personal and difficult to standardize
In the apparel industry, customer sms distribution via api: convenient integration for a website or software service is often handle individually by sales staff and consultants, and the challenge is that sales promotion and customer communication are highly personal. DX aims to improve by using digital technology base on data to create services unique to the company that differentiate it from other companies and improve business efficiency. Sales and customer service are handle by staff base on their own know-how, so it is difficult to standardize them.
There is not enough data on customer needs and trends
In the apparel industry, product introductions and promotions are left to salespeople, and in many cases, individual needs are only known by the individual salespeople. Since data on customer needs and trends across the market is not compile. Tt is difficult to create a data-base DX strategy. However, as the idea of One to One marketing spreads, it has become possible to collect unique data using social media, apps, SMS, email, etc., making it easier to advance DX.
Nee to accommodate apparel fitting requests
In advancing digital transformation in the apparel industry. The challenge is to meet the nee to “try on.” Without trying on, questions arise such as whether the size fits. whether it is comfortable, and whether the appearance when worn matches the image. The inability to try on clothes is a bottleneck in selling apparel online, and even if an online shop is opene, sales tend to be sluggish. There is a nee to provide an online try-on experience and improve word-of-mouth information.
Examples of digital transformation initiatives in the apparel industry
In the apparel industry, various digital transformation initiatives are underway to enhance online services. Here we will introduce some examples of digital transformation that are bringing about major changes in the apparel industry.
The impact and characteristics of DX implementation vary by industry. For details on examples in other industries, please refer to this article.
Wacoal Corporation
Wacoal Corporation has introduced “Parle”, an avatar brazil data customer service, and “3D smart & try”, a 3D measurement service. The company has prepared a room exclusively for Parle. Where customers can consult with an avatar salesperson to find the underwear they like. The service also doubles as counseling for underwear concerns. Allowing them to recommend underwear that will satisfy customers. The service is notable for being easy to use. Even for people who feel embarrassed to talk to a salesperson about their underwear concerns.
It captures the needs of people who want to measure their underwear size accurately without being seen by others.
