With the reality of today’s globalized markets and the advantages of digital transformation. Guide to Positioning Today’s companies have the opportunity to dedicate themselves to. Producing or promoting several lines of products and services through the same brand. This is known as as a multi-brand strategy and, below, we will tell you everything about it. For small and medium-sized businesses, Branding is a relatively simple practice, where many efforts are focused. On building your digital authority and creating a positive image in the minds and hearts of consumers. But as you grow this becomes more difficult.
Separation According to Brand Identity Guide to Positioning
This is when the only differentiating factor email leads of a product or service from its. Competitors is found in aspects related to the brand, such as image or identity . An example of this is FedEx, which is a national and international parcel and shipping company. Where its different brands are based on the separation. Of their services such as FedEx Lite, FedEx Premium, FedEx Cargo, among others. There are also cases in which the different brands of a company are separated from the main one. And a novice user cannot distinguish which brand belongs to which.
Promotes Healthy Internal Competition
When you have several brands BM Lists within the same company. You generally need several managers to manage them. This will cause each of them to compete healthily. To make each brand generate more income and Branding results for the company. All this will make the company gain competitiveness, development, market reach and strength for its organizational culture . Something we know is that consumers change , because their tastes, interests and needs change. The multi-brand strategy allows you to follow and implement actions to give the public what they need at each stage of their path and keep them loyal to the brand.