Advertisers can use different terms, but in all cases, the content of the advertisement must be clearly marked as an advertisement. According to the Federal Trade Commission: “ The list should use a clear label to indicate that the ranking is paid. ”  In recent years, consumers have responded more positively to emotional-attracting advertisements, and some advertisers have sought to integrate their advertisements into the entertainment that is being presented.
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These types of integrated advertising allow companies to be associated with content new database that has been consumed.  Product implantation （ Embedded marketing ） is a pioneer in native advertising. The former puts products in content, while in local marketing permitted by US law, as long as there is sufficient disclosure,  products and content are combined.
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The table Although the inventions surrounding native advertisements are still ambiguous, many experts [ cunning claims ] believe that the 《Hormack Hall of Fame 》 series of programs is one of the earliest examples of the technology. The program was first BM Lists broadcast in 1951 and is still running. [Need to quote ] Modern native advertising formats now include promotion of videos, images, articles, reviews, music and various other forms of media.