Advertising on Google will not have any DIRECT impact on your organic results. However, in short, two possibilities can present themselves when working with ads, and both can contribute to SEO routines: identification of possibilities and; indirect impacts. By identifying possibilities, we are simply talking about emulating the SEO scenario – which depends on the long term – in the short term. In short, test ads, titles, keywords and the like to see how users behave. It’s not the same thing as SEO, but it can bring some insights. In indirect impacts, we are talking about the logic of the marketing mix.
But the indirect return ends up happening
Advertising on Google will not have any DIRECT impact on your organic results. However, in short, two possibilities can present themselves when working with ads, and both can contribute to SEO routines: identification of possibilities and; indirect impacts. By identifying possibilities, we are simply talking about emulating the SEO scenario – which depends on the long term – in the short term. In new data short, test ads, titles, keywords and the like to see how users behave. It’s not the same thing as SEO, but it can bring some insights. In indirect impacts, we are talking about the logic of the marketing mix.
Identify keywords To achieve results with SEO
You know when you advertise a product and your customer buys another. It’s a side effect, right? It wasn’t its main objective, but the indirect return ends up happening. So, detailing these possibilities, we can consider 4 scenarios where advertising can help with SEO routines: identify keywords; establish search intentions; brand exposure; gain backlinks. Scenario 1: Identify keywords To achieve results with SEO, establishing the keywords that will be the focus is essential. That’s because these words precisely represent what users are typing BM Lists into Google. And accordingly, it will be necessary: produce content focusing on these words; monitor the positioning of your page in relation to these words; optimize content constantly.