Is the page unique enough to also target other terms?

Having multiple pages ranking for the same keyword isn’t always a bad thing. If each page is vastly different and ranks for its own subtopics, then it can usually co-exist with the others quite happily. To get a rough sense of how different the pages are, look at their titles. You can see these by clicking the “SERP” dropdown and toggling on “Target only.” How to see which URLs are ranking for a keyword In this case, you can see that both ranking pages look quite similar. They’re definitions of our URL Rating (UR) metric. Based on this, the answer to “is it unique enough to target other terms?” is probably “no.” However, in the case of “short tail keywords,” the pages that rank are quite different from each other. One is a definition page, while the other is a comparison of long- and short-tail keywords.

Is your page better than the competition?

OK. We’re definitely getting to the difficult questions now because there’s obviously some level of subjectivity here. There are a million and one things that could make your content “better,” but a good starting category email list point is to ask yourself these two questions: Does it cover the topic well? Is there anything unique about it? To answer the first question, you can use Ahrefs’ Competitive Analysis tool. Just plug in your page along with two to three top-ranking pages that target the same search intent and hit “Compare.” Using the Competitive Analysis tool in Ahrefs From here, head to the Content Gap report and look for subtopics you haven’t covered among the keywords.

Is your page optimized well for on-page SEO?

This is about checking for basic on-page optimizations like a compelling title tag and meta description, SEO-friendly URL, optimized images, schema markup, etc. To make life easier, use the checklist in BM Lists our guide to on-page SEO. Is the page internally linked where relevant? Internal links are links from one page on your website to another. They help pages rank by sending PageRank to them, so it makes sense to make sure that your pages have all the relevant internal links they can get. If your page already gets a decent amount of organic search traffic, you can use the Internal link opportunities tool in Site Audit to check for missed opportunities. Just set the “Target page” filter to your page’s URL to search for mentions of keywords it ranks for across your site.

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