Honor diversity Equity. And inclusion commitments Many companies renew or initiate diversity. Equity. And inclusion commitments in 2020 as a response to acts of systemic racial injustice. This year is a good time to ensure your marketing is honoring those commitments. Including your email marketing. Last year It was report that as much as 54% of people don’t feel they are represent culturally in online marketing. So Double-check your emails. Are your visuals representative of all people (including pock. Lgbtqia. Baby boomers. Gen x. Gen y. Gen z. And people with disabilities)? Are you avoiding assumptive language and stereotypes?
In recent times
Marketers were simply trying to keep up with everything going on in the world. It may have been challenging to track metrics and keep commitments to your marketing goals. But now. You have an opportunity to re-evaluate and focus europe email list on your email marketing goals that will help your brand stay relevant no matter what’s going on in the world. This blog provides general information and discussion about email marketing and relate subjects. The content provide in this blog (“Content”). Should not be construe as and is not intend to constitute financial. Legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the content. All content is provide strictly “as is” and we make no warranty or representation of any kind regarding the content.
You have a list
You have a list. You have a boatload of engage readers. You have the tools to send out great emails. But there’s still something missing that’s not generating the engagement you want. 59% of marketers BM Lists say email marketing provides their best roe. If that’s not the case for you. It may be time to zoom out and see what’s wrong. How can you get back to the email marketing best practices that generate the kind of excitement you had when you first create your list? Here are a few ideas.