Start split-testing everything you send out You’re probably already familiar with split testing. It means sending out different variations of the same email to see which gets the better response. You might isolate the email subject. Same exact emails. Different subject lines. Which one gets a higher open rate? Which one generates more sales? That’s…
Honor diversity Equity. And inclusion commitments Many companies renew or initiate diversity. Equity. And inclusion commitments in 2020 as a response to acts of systemic racial injustice. This year is a good time to ensure your marketing is honoring those commitments. Including your email marketing. Last year It was report that as much as 54%…
Optimize send time Improving your subject lines will only go so far if you’re sending emails at a time when the majority of your subscribers aren’t online. Picking the wrong day of the week to send your newsletter could lead to it being buri by the dozens of other emails people receiv in between the…
Karri bishop is a marketing communications specialist at technologyadvice. A b2b marketing firm that connects buyers and sellers of business technology. Karri manages social mia strategy and covers various topics in the industry.This blog provides general information and discussion about email marketing and relat subjects. The content provid in this blog (“Content”). Should not be…
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You can’t have a clear marketing strategy without analyzing your marketing efforts. Data analytics is an important piece of the puzzle that allows you to see what is going well and what may ne improvement. Once you understand marketing analytics and how they help your overall strategy. You can continue to adapt your marketing to…
With the right marketing strategy in place. You can see an increase in conversions. Audience growth. And revenue. Consider the following tips for using analytics to improve your marketing: use reliable analysis tools analytics tools are widely available. And many of them are free. If you use social mia platforms. Such as facebook and twitter.…
The less you spend to get more income. The better. To find your roi. You first ne to understand how much you spend on a specific campaign. Then. Use data analytics tools to know how many conversions your campaign had and how much you earn Custom dashboards to from them. From here you can determine…
You are collecting data about your website visitors. Both existing and emerging regulations require companies to clearly inform consumers about the data they collect and how it is us. Stay compliant by creating a comprehensive. Customiz privacy policy with sharethis’ privacy policy generator – for free! Get the privacy policy generator about sharethis sharethis The…
Email click-through rate (CTR) is a measure of how often recipients click on a link in an email. A high CTR indicates that your emails are engaging and that your subscribers are interested in what you have to offer. There are a number of things you can do to improve your email CTR. Here are…
Email marketing is a powerful tool for businesses of all sizes. But how do you know if your email campaigns are actually working? The answer lies in tracking the right metrics. By tracking the right metrics, you can see how your campaigns are performing and make necessary adjustments to improve your results. Here are some…
Email marketing is a powerful tool for businesses of all sizes. But it can be time-consuming and labor-intensive to manage email campaigns manually. That’s where email automation comes in. Email automation allows you to send personalized emails to your subscribers based on their behavior. This can help you improve your email deliverability, increase your open…
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