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Every successful company should have a clearly

The purpose of a business is to provide something Africa Email List useful to its customers. Whether it is a product or a service. For example. A law firm provides legal solutions to clients to help them handle their cases fairly. Likewise. A maternity clothing company provides expectant mothers with well-fitting. Comfortable. And affordable clothing. Every successful company should have a clearly defin solution to its customers’ most pressing problems.

The value proposition must solve a specific customer

This solution is known as a value proposition and can be  BM Lists just as important to customers as it is to the company. What is a value proposition? Sticky note with “Value proposition” on a folder with slips of paper a value proposition is a statement that explains what customers can expect from your product or service. This statement nes to be concise and clear. So your audience knows exactly what promise you intend to deliver. The value proposition must solve a specific customer ne. 5 steps to develop your value proposition your value proposition should become a central part of your branding and marketing.