You’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize?…
60 SEO Strategies: Web Positioning Techniques and Actions on Google. SEO or Search Engine Optimization is a world full of strategies . Web positioning in search engines is a challenge for those companies and businesses that want to position themselves on the first pages of Google organically. Or, in other words, how to position yourself…
List of ALL Social Networks in the World in 2023 [+100]. Social networks are constantly evolving. Some endure, others modify their nature, others die. This article brings together the most important platforms and social networks grouped by categories of the moment. Additionally, in this post you will find some recommendations to get more out of…
The 25 Best Marketing Books for Entrepreneurs. At Aula CM we have compiled the best marketing books of the year. On this occasion we have added to the usual selection of advertising. branding and social media books. the best books for entrepreneurs. Very practical, useful and interesting titles for those who want to start their…
55 Ideas and Tips from marketing leaders at PRO Marketing DAY 2018. Last April 14, PRO Marketing DAY was held in Madrid. the Digital Marketing event organized by Aula CM. which this year welcomed more than 500 attendees. 18 presentations and 4 real cases and which once again left us with great moments and new…
Advertising on Google will not have any DIRECT impact on your organic results. However, in short, two possibilities can present themselves when working with ads, and both can contribute to SEO routines: identification of possibilities and; indirect impacts. By identifying possibilities, we are simply talking about emulating the SEO scenario – which depends on the…
The 12 essential steps to MANAGE an Online Crisis WELL. Unfortunately, Trolls and Haters attacks are not just isolated cases and can seriously compromise a brand’s online reputation. Attacks can be frequent on some social networks, and therefore, every brand should be prepared. You must have and know how to manage a crisis management protocol…
Position yourself in the minds of your audience depending on how your value proposition has penetrated in the previous step. 5.Social As we approach the moment of consumption, the filter becomes more definitive. Once he decides that he is interested in you, he seeks to respond to what his trusted people say about you and…
It is the moment in which your audience realizes that you exist, and you have achieved the first goal: to attract their attention and make them notice you. Precisely for this reason, Daniel stressed that it is the perfect time to capture your client’s curiosity and get them to listen to you. 2. Learning After…
Until no one wins and all the competitors are “up to their necks.” On the other hand, the differentiation strategy is explained with a statistic that says that 87% of consumers say they are willing to pay more money for a better experience. And the interesting thing is to see that 92% of users are…
[Need to quote ] withTraditional forms Blog specialized of native advertising are different. Sponsored content implies a requirement and desire for transparency, and flourishes in the concept of pre-existing and/or building trust between consumers and content producers, rather than creating a masked online impression, This is a reasonable understanding of content by consumers. An advertisement.…
[Need to quote ] Sponsored content （ Content Marketing ） In the last few years of this century, the most famous form of native advertising was sponsored content. The production of sponsored content （ is sometimes abbreviated as “sponcon” [11]）involving third parties and management companies or brand companies’ personal relationships and promotional activities teams to…
